See what’s slipping through the cracks.
Most of this money never shows up on a report — the calls you miss, the no-shows, the customers who quietly drift off. Adjust the numbers below to see what’s realistically recoverable. Deliberately conservative — every assumption is shown.
- Missed calls$0Caught by missed-call text-back + AI receptionist
- No-shows$0Cut by automated appointment reminders
- Lapsed customers one-time$0Won back by a one-off reactivation of your existing list
- Missed calls: 85% of unanswered callers never call back (Invoca). We assume only 30% of those would have booked, and that instant text-back recovers just half of them — then value each at your average customer value.
- No-shows: rate set at 20% (industry range 15–30%); SMS reminders cut roughly a third (~34%). Each save is counted at one appointment’s value only — not a whole customer.
- Win-back: reactivation campaigns typically rebook 10–18% of a lapsed list; we use 12%, counted once — it’s a one-off harvest of your current list, not an annual figure.
Every number takes the conservative end on purpose. A free audit replaces these estimates with your real ones.
Estimates are general in nature only, based on the stated assumptions and industry averages — not financial advice. Actual results vary by business.
Why this happens — and what it costs.
Missed calls & slow replies
- 85% of people whose call goes unanswered won’t call back — most ring a competitor.Invoca
- 78% of customers book with the business that responds first.Lead Connect
- Reply within 5 minutes and you’re up to 21× more likely to reach and qualify them.MIT / HBR
Lapsed customers
- Your odds of selling to a past customer are 60–70% — versus just 5–20% for a brand-new prospect.Marketing Metrics
- A win-back campaign typically reactivates 10–18% of lapsed customers.
No-shows
- Appointment no-shows commonly run 15–30%.systematic reviews
- SMS reminders cut them by about a third (~34–38%).Imperial College London
- Texts have a 98% open rate, so they actually get read.industry data
More reviews don’t just build trust. They get you found.
Google ranks local businesses partly on the number, rating and freshness of their reviews. More reviews push you higher up the map results and the local pack — where most “near me” searches turn into calls. It’s the one fix that keeps paying off long after it’s switched on.
Our review system asks every happy customer for a Google review automatically — so your rating, ranking and visibility climb on their own.